The modular stand typically uses an existing, reused structure. Depending on its characteristics, it can be covered with printed stretched canvas for walls, suspended structures or floor structures such as counters, podiums, etc. Standard modular structures with aluminium frames and thin panels for affixing visuals are also a solution. In both cases, the modular stand, in addition to its economic aspect, allows the exhibitor to position itself within a framework of environmental protection thanks to the reusability of this type of stand.